The Links at Oliver's Landing lies just outside the city limits of Hickory in Bethlehem Township, Alexander County, and North Carolina. The Hickory - Morganton -Lenoir (Hickory MSA) largely influence the golf course. The MSA is comprised of four counties: Alexander, Burke, Caldwell and Catawba. The following discussion will focus on the demographic and economic factors that influence demand at the golf course.

The following tables contain actual and projected population and household data, and income levels for 5, 10 and 15 mile radii surrounding The Links at Oliver's Landing, the city of Hickory and the Hickory MSA.